Core social media management

Social media account setup and optimization

Ongoing profile refresh (bios, highlights, links, covers)

Content calendar planning and scheduling

Caption writing and hashtag strategy

Strategy and consulting

In-depth social media audit (what’s working, what’s not)

Custom social media strategy (goals, content pillars, posting plan)

Competitor and industry analysis

Quarterly strategy reviews and optimization sessions

Content creation

Static feed posts (graphics, carousels, quote posts, educational posts)

Short-form video concepts and editing (Reels, TikToks, Shorts)

Basic photography direction / shot lists for clients to capture content

Branded templates for ongoing use

Reporting and analytics

Quarterly performance reports (reach, engagement, growth, clicks)

Insights and recommendations section (“What to do next”)

Semi-annual deep-dive analytics review